ABOUT DAWN
What makes Dawn Matcha ceremonial-grade?
Dawn Matcha is made from early-harvest, shade-grown tea leaves sourced from Japan and stone-ground in small batches.
This process preserves flavor, color, and naturally occurring L-theanine for a smooth, balanced cup (never bitter).
Where is your matcha sourced?
Our matcha is sourced from small matcha farms in Japan, where ceremonial-grade matcha has been cultivated for generations.
We work with trusted producers who prioritize quality, freshness, and traditional processing methods.
Is Dawn Matcha organic?
Future drops of our matcha will be certified organic, while other batches prioritize farming practices and quality standards that go beyond certification. Japanese tea farming is highly regulated, and we source with intention over labels.
How should I prepare Dawn Matcha?
Using our Dawn Matcha Kit, whisk 1.5–2 teaspoons with about 1/4 cup of hot (not boiling) water until smooth and frothy. Enjoy on its own, or add your favorite milk for a latte. Dawn is designed for slow, intentional mornings.
Is Dawn safe to drink every day?
Yes. Matcha provides a more balanced form of caffeine thanks to its natural L-theanine content. Many people enjoy Dawn daily as a gentler alternative to coffee.
Not medical advice, consult with your doctor.
When will my order ship?
Orders ship within 1–3 business days once released. You’ll receive tracking information as soon as your order is on its way.
Do you offer subscriptions?
Yes — we offer a subscription option for those who want Dawn as part of their regular routine. We highly encourage this to receive 10% off your orders & ensure that matcha becomes a staple in your routine. Subscriptions are flexible and can be paused or canceled anytime.
Why is Dawn sold in limited drops?
We prioritize freshness, quality, and sourcing integrity. Limited drops allow us to maintain high standards and offer a more intentional experience — not mass production.
