Morning Mist Matcha

Tsuyuhikari Cultivar · Shizuoka, Japan
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🧪 SGS Institut Fresenius tested — zero pesticide residues detected across 600+ substances screened.

Morning Mist is Dawn's most delicate expression — a Tsuyuhikari cultivar selected for its natural sweetness and floral finish. Smooth enough to drink straight, every morning, without compromise.

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Spring 2026 harvest · Limited allocation · Once per year
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  • Tsuyuhikari cultivar — selected for its natural sweetness and delicate floral character, distinct from deeper cultivars
  • Light, vivid green — bright and clean in colour, with a fresh aroma that signals quality at first sight
  • Stone-ground, shade-grown — traditional Chagusaba farming methods from a family farm operating since 1902
  • Zero pesticide residues — tested by SGS Institut Fresenius across 600+ substances. Clean across the board.
  • Available in 30g and 90g tins — 15 or 45 servings, depending on how deep you want to go

Morning Mist is for the woman who's paying attention — to what she puts in her body, and to how it makes her feel.

  • If you want to feel light and clear, not wired
  • If you're done with the crash and the cortisol and the afternoon wall
  • If you want calm, focused energy that doesn't ask anything of your nervous system
  • If you care about where your food comes from and want the proof to back it up
  • If you still want to perform — just without burning yourself down to do it

The 3-minute ritual:

  • Sift 1.5–2 tsp into your bowl or mug to prevent clumping
  • Add ~60ml hot water — not boiling, ideally 175°F (let it sit 2 minutes from boil)
  • Whisk in a W-motion for 30 seconds until smooth and frothy
  • Enjoy as is — Morning Mist is sweet enough to drink straight, every single time

30g yields ~15 servings. 90g yields ~45 servings. No fancy tools needed — a standard bamboo whisk or electric frother works perfectly.

Our matcha comes from a single family farm in Shizuoka, Japan — a UNESCO-recognized Globally Important Agricultural Heritage site. The farm has been growing tea since 1902 and has won the Minister of Agriculture Award 16 times — the highest recognition in Japanese tea farming.

Every batch is independently tested by SGS Institut Fresenius — one of the most rigorous testing labs in the world. Result: zero pesticide residues detected across 600+ substances screened. Negative for E. coli and Salmonella. Clean across the board.

Morning Mist is a once-per-year harvest product — we source a specific allocation from our farm in Shizuoka each spring and sell until it's gone. There is no mid-year restock.

Subscribing is the best way to make sure you don't miss the next harvest. Subscribers get early access before public launch, plus 10% off every order.

01
Sift
1.5–2 tsp into your bowl. Takes 10 seconds. Prevents clumping.
02
Whisk
175°F water, W-motion, 30 seconds. Morning Mist turns silky and sweet.
03
Begin
Drink as is. No sweetener needed. Your morning changes.

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Rich · Umami · Bold

Where Morning Mist is light and floral, Emerald is deep and grounding — a richer cup with the highest L-theanine content in our range. Ideal for your daily ritual.