Morning Mist Matcha

Tsuyuhikari Cultivar · Shizuoka, Japan
★★★★★ 4.95 · 20 verified reviews

Choose your plan

Spring 2026 harvest · Limited allocation · Once per year
🚚 Free shipping on
90g tins or $65+
📦 Ships in
1–3 days
🌿 Zero
pesticides
🍵 Ceremonial
grade
🧪 SGS Institut Fresenius tested — zero pesticide residues detected across 600+ substances screened.

Morning Mist is Dawn's most delicate expression — a Tsuyuhikari cultivar selected for its natural sweetness and floral finish. Smooth enough to drink straight, every morning, without compromise.

~$2.28 a cup made at home — versus $10 for a matcha latte at a café. A 90g tin makes about 45 cups.

Morning Mist vs. Emerald

Morning Mist Light · Floral · Sweet
Emerald Bold · Umami · Grounding

Morning Mist is the gentle one — soft, floral, and naturally sweet enough to sip straight. Emerald is the rich, full-bodied cup — deep and savoury with a lingering umami finish.

  • Tsuyuhikari cultivar — selected for its natural sweetness and delicate floral character, distinct from deeper cultivars
  • Light, vivid green — bright and clean in colour, with a fresh aroma that signals quality at first sight
  • Stone-ground, shade-grown — traditional Chagusaba farming methods from a family farm operating since 1902
  • Zero pesticide residues — tested by SGS Institut Fresenius across 600+ substances. Clean across the board.
  • Available in 30g and 90g tins — 15 or 45 servings, depending on how deep you want to go

Morning Mist is for the woman who's paying attention — to what she puts in her body, and to how it makes her feel.

  • If you want to feel light and clear, not wired
  • If you're done with the crash and the cortisol and the afternoon wall
  • If you want calm, focused energy that doesn't ask anything of your nervous system
  • If you care about where your food comes from and want the proof to back it up
  • If you still want to perform — just without burning yourself down to do it

The 3-minute ritual:

  • Sift 1 tsp into your bowl or mug to prevent clumping (1.5 to 2 tsp if you like it stronger)
  • Add ~60ml hot water — not boiling, ideally 175°F (let it sit 2 minutes from boil)
  • Whisk in a W-motion for 30 seconds until smooth and frothy
  • Enjoy as is — Morning Mist is sweet enough to drink straight, every single time

30g yields ~15 servings. 90g yields ~45 servings. No fancy tools needed — a standard bamboo whisk or electric frother works perfectly.

Our matcha comes from a single family farm in Shizuoka, Japan — a UNESCO-recognized Globally Important Agricultural Heritage site. The farm has been growing tea since 1902 and has won the Minister of Agriculture Award 16 times — the highest recognition in Japanese tea farming.

Every batch is independently tested by SGS Institut Fresenius — one of the most rigorous testing labs in the world. Result: zero pesticide residues detected across 600+ substances screened. Negative for E. coli and Salmonella. Clean across the board.

Morning Mist is a once-per-year harvest product — we source a specific allocation from our farm in Shizuoka each spring and sell until it's gone. There is no mid-year restock.

Subscribing is the best way to make sure you don't miss the next harvest. Subscribers get 15% off every order, plus free US shipping on 90g tins or orders over $65.

01
Sift
1 tsp into your bowl, or 1.5 to 2 tsp if you like it stronger. Takes 10 seconds. Prevents clumping.
02
Whisk
175°F water, W-motion, 30 seconds. Morning Mist turns silky and sweet.
03
Begin
Drink as is. No sweetener needed. Your morning changes.

You might also like

Dawn Matcha — the Dawn Stack, all three ceremonial matchas
All three matchas

The Dawn Stack

Emerald · Morning Mist · Strawberry Fields

Love Morning Mist? The Stack is one tin of each — Morning Mist for every day, Emerald when you want something deeper, and Strawberry Fields for a treat. One checkout, no choosing. Save $13 versus buying all three on their own.

Dawn Matcha Emerald
Okumidori Cultivar

Emerald

Rich · Umami · Bold

Where Morning Mist is light and floral, Emerald is deep and grounding — a richer cup with the highest L-theanine content in our range. Ideal for your daily ritual.

  • 5 stars: 19 (95%)
  • 4 stars: 1 (5%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Arianna Garcia

Oh my goodness, this matcha is the best I’ve ever tried and made in my own home 🤍🍵 thank you so much!!!

We are so thrilled to hear you loved it!

V
Vivianne

I don’t normally reach for a light-bodied matcha, but after tasting this one, it may have changed my mind. As soon as I opened the tin, I was impressed by how vibrant and beautifully green it is.

The name Morning Mist feels so fitting for what this matcha offers, it’s light, calming, and perfect for a slow morning ritual. I find myself reaching for this one often when I’m craving something sweet, smooth, and easy to drink.

Highly recommend, especially for anyone who’s just getting into matcha!

Vivianne, your matcha latte looks beautiful!! Thank you for your review, it means the world to us.

t
thematcharchivee

I’ve tried a lot of matcha, and Dawn Matcha has quickly become one of the ones I keep reaching for. The flavor is incredibly smooth with a rich umami depth that’s balanced by a natural sweetness, so it never tastes overly bitter or grassy. It whisks into a beautiful, vibrant green with such a creamy texture, and whether I drink it straight or turn it into a latte, it always feels like a little ritual I look forward to. Dawn Matcha has definitely earned a permanent spot in my collection! If you’re looking for a ceremonial matcha that’s high quality and genuinely enjoyable to drink every day, this is one I’d HIGHLY recommend!!

Thank you so much for your kind review! This means the world to us.

S
Sue S

Wasn't really a huge matcha drinker until I tried Morning Mist Matcha. It is has an excellent flavor that is light and tasty. I am a fan of Dawn Matcha and would highly recommend. I am hooked. :)

Yay! So glad you're converted :)

S
Stephanie

Great, taste and color.

E
Ellie

Quality, consistency, taste, color, and customer service are 5 star worthy every time!

A
Ariana Ventrella

AMAZING quality! So bright green and flavorful, I will definitely be reordering!!

So glad you loved it!!

C
Chelsea Rahardja

Amazing and no crushing at 3 pm for me :)

Yes! The stable energy is everything.

L
Liza B

Obsessed with the flavor of dawn! By far the best matcha I’ve tried. I truly look forward to making and drinking my matcha every morning now! I even got my husband drinking it, who’s a coffee fanatic.

Thank you so much for your kind review - it means the world to us!

C
Christina Shadle

Smooth tasting and I love the creamy texture—it's been great for making my summer iced matcha with coconut water!

Sounds so good with coconut water! We will have to try. Thank you for the review!

M
Mark A. King, DC

Love it!!!

A
Alexis

5 stars is simply not enough! It’s the best part of my morning.

J
Jess Springhetti

If I could give 10 stars I would!

M
Mark A. King, DC

Love Morning Mist to start my day!!

L
Laura K

I am new to Matcha and although I cant say I love it (yet) the tast is not unpleasant. The instructions were very detailed and the packaging lovely. I love how passionate Sarah is on the topic of Matcha and self-care :)

M
Marni Walker

This Matcha is so smooth and bright. Absolutely love it!

A
Andrea V

Great taste and color, Fresh!

S
Shelby S

Fantastic taste, quality and color. Love the bigger tin. The best matcha ever! I noticed a huge difference in my anxiety and gut when i took out coffee (sometimes i do 1/2 caf) and dothis matcha instead

J
Jackie Gatto

Love the bigger tin option!! Flavor is so refreshing!

K
Kayle C.

just tried Dawn Morning Mist matcha for the first time — I made 2 lattes made like normal & I must admit… it tastes better than my prior go-to (Pique)! On subscription, the price is so doable 👏🏼 gonna stock up before we move overseas!!