Emerald Matcha

Okumidori Cultivar · Shizuoka, Japan
★★★★★ 5.0 · 46 verified reviews

Choose your plan

🚚 Free shipping on
90g tins or $65+
📦 Ships in
1–3 days
🌿 Zero
pesticides
🍵 Ceremonial
grade
🧪 SGS Institut Fresenius tested — zero pesticide residues detected across 600+ substances screened.

Calm energy, no 2pm crash. The Okumidori cultivar was selected specifically for its L-theanine concentration — the compound that gives matcha its quality of alert calm coffee can't replicate.

~$2.45 a cup made at home — versus $10 for a matcha latte at a café. One 90g tin makes about 45 cups of the good stuff.

Emerald vs. Morning Mist

Emerald Bold · Umami · Grounding 70mg caffeine per serving
Morning Mist Light · Floral · Sweet 64mg caffeine per serving

Emerald is the rich, full-bodied cup — deep and savoury with a lingering umami finish. Morning Mist is the gentle one — soft, floral, and naturally sweet enough to sip straight.

  • Okumidori cultivar — selected for its exceptionally high L-theanine content, the compound responsible for calm, focused energy
  • Vivid green colour — the depth of green tells you exactly what you're getting. Pale matcha is inferior matcha.
  • Stone-ground, shade-grown — traditional Chagusaba farming methods from a family farm operating since 1902
  • 70mg caffeine per serving, balanced by 35mg of L-theanine in every 1 tsp (2g). Steady energy, about two thirds of a cup of coffee.
  • Zero pesticide residues — tested by SGS Institut Fresenius across 600+ substances. Clean across the board.
  • 30g / 15 servings — approximately 2 weeks of daily use at ceremonial serving size

Emerald was formulated for women who are paying attention to what they put in their bodies — and what they're getting out of it.

  • If you want to feel clear, not chaotic
  • If you're done with the jitters and the crash
  • If coffee has stopped working the way it used to
  • If you care about your hormones, your sleep, and your nervous system
  • If you still want to perform — just without the cortisol tax

The 3-minute ritual:

  • Sift 1 tsp into your bowl or mug to prevent clumping (1.5 to 2 tsp if you like it stronger)
  • Add ~60ml hot water — not boiling, ideally 175°F (let it sit 2 minutes from boil)
  • Whisk in a W-motion for 30 seconds until smooth and frothy
  • Enjoy as is, or add your milk of choice for a latte

1 tin (30g) yields ~15 servings. 2 tins (60g) yield ~30 servings. No fancy tools needed — a standard bamboo whisk or electric frother works perfectly.

Our matcha comes from a single family farm in Shizuoka, Japan — a UNESCO-recognized Globally Important Agricultural Heritage site. The farm has been growing tea since 1902 and has won the Minister of Agriculture Award 16 times — the highest recognition in Japanese tea farming.

Every batch is independently tested by SGS Institut Fresenius — one of the most rigorous testing labs in the world. Result: zero pesticide residues detected across 600+ substances screened. Negative for E. coli and Salmonella. Clean across the board.

Dawn Matcha is packaged in small, intentional batches to preserve freshness and vibrant colour. Orders typically ship within 1–3 business days.

Once opened, store your matcha sealed in a cool, dry place away from light and heat for best flavour and quality. Refrigeration not required.

Due to the nature of food products, all sales are final. If you have any questions about your order, email hello@dawnmatcha.com — we'll be happy to help.

01
Sift
1 tsp into your bowl, or 1.5 to 2 tsp if you like it stronger. Takes 10 seconds. Prevents clumping.
02
Whisk
175°F water, W-motion, 30 seconds. Watch it turn into something remarkable.
03
Begin
Drink as is or add milk. Your morning changes.

You might also like

Dawn Matcha Morning Mist
Tsuyuhikari Cultivar

Morning Mist

Sweet · Floral · Smooth

Where Emerald is bold and grounding, Morning Mist is delicate — light and floral with a gentle, lingering sweetness. Smooth enough to drink straight, every morning.

Dawn Matcha Vanilla Bean
Limited fall release

Vanilla Bean

Creamy · Warm · Softly sweet

Love Emerald? This is Emerald with a cozy side, blended with real organic Madagascar vanilla bean. Creamy and warm with a soft sweetness, and only here for the season.

  • 5 stars: 46 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
s
shelby

I love how clean and green bold color it is. The flavor is fantastic. I feel way less anxious and more grounded with all dawn products! the best matcha on the market

J
Jackie Gatto

Love!!

G
Gabby Nguyen

Absolutely delicious and so smooth! I’ve been making my matcha iced, adding maple syrup when I froth it, then adding whole milk, amazing. My husband swore he didn’t like matcha, but I made him an iced one the other day and he literally said “Wait this is really good, I’d totally get this at a coffee shop!”

K
Katrina

obsessed with this matcha. i've tried a lot of ceremonial grade and this one actually tastes like what matcha is supposed to taste like -- smooth, slightly sweet, no bitterness. the color is a really vibrant green which tells you the quality is there.

i make a latte with it every morning and it's genuinely the highlight of my day<333 if you're on the fence, just get it!!!!!

L
Leah

Amazing matcha! Ive tried lots of matcha powders and can tell a quality one from not. This one is high quality and sooo delicious. I also think it cured my ADHD. I felt so focused the entire day after drinking it.

s
shelby

This is the best tasting and highest quality Matcha I’ve ever had before. I like to do A2 organic whole milk heated with local raw honey and make it a hot Matcha. I will do 1.5 teaspoons, which equals 5 g it’s very delicious tasting, and I look forward to more product launches I will say pay attention to how to use section as it only lasts about 6 days if you’re doing a teaspoon and a half of a 5 g or if you do only 3 g which is 1 teaspoon it would last only about 10 days

Love this!! Just a note for everyone reading - 1 tsp is usually closer to 2g. So 5g of matcha is typically about 2.5-3tsp depending on how full your scoop is. So we typically say our 30g tin lasts around 15 servings depending on your preferred strength!

A
Anonymous

So tasty and smooth. Will definitely be reordering.

O
Oscar

Dawn Matcha has become an essential part part of my morning ritual!

M
Madison

I’ve been looking for a new matcha brand and I’m so happy I tried Dawn! It has zero bitterness. But it’s also SO creamy, vibrant green, and nutty. I’ve been making mine with macadamia nut milk + honey. My new favorite little ritual!

A
Anonymous

The most amazing matcha I’ve ever had! Better than the bigger brand names I know of. It’s rich but not bitter. Has an amazing taste & smooth drinking. Buy the 90g! You won’t regret it.

M
Mark

Love it

A
Anonymous

Smooth, tasty, beautiful color

T
Taylor Fox

I love it! The strawberry is so good. I drink mine with coconut milk.

J
Julia

The quality of this matcha is unlike any other. You open the tin and the color green is STUNNING. Not to mention the founder is amazing & the taste is sooo good. It’s my daily go to and Iove that I am supporting a fellow female founded business! This is your sign to add to cart (:

Julia, you are the best! Thank you for your kind review!

G
Grace Diamond

I made my everyday vanilla matcha latte with Dawn Matcha, and I genuinely don’t think I can go back to the matcha I was using before. The flavor is so smooth, vibrant, and never bitter. You can really tell the quality is amazing. It’s become such a simple part of my daily routine that I actually look forward to making every morning. If you’re looking for a matcha that’s delicious, easy to use, and tastes premium, I can’t recommend Dawn Matcha enough.

Wow, thank you so much! We agree :)

A
Anonymous

It’s delicious. Easy to prepare. Very refreshing.

E
Elizabeth LeBoyer

Very delicious matcha. It’s not particularly nutty, but it has a beautiful umami and richness. It’s very creamy and works great in lattes and has a very classic “matcha” flavor—definitely a great choice for daily drinking!

A
Anonymous

I absolutely love it!

So glad!!

H
Hannah Yoo

Smooth, high quality matcha. Have it every morning with almond milk and it's the perfect way to start my day!!

A
Alicia

Very delicious, and delightful!

A
Anonymous

Delicious high quality matcha!

A
Abigail Elizabeth

LOVE love this matcha. The flavor profile, consistency, quality, and how fast shipping was is all notable and so appreciated! I’ve looked for a while for a good, clean matcha source where the company was transparent on the growing of the leaves from start to finish, and was delighted to find this one. Highly recommend!

J
Julianna Greer

I truly thought I had been drinking good matcha until I tried Dawn. Turns out not all ceremonial grade is the same!

C
Conrado Gomez

I’ve tried a lot of matcha over the years, and this one really stands out for its quality and flavor. The powder is incredibly vibrant and fresh, with a smooth, fine texture that mixes easily without clumping. The taste is what really sold me—rich, slightly sweet, and perfectly balanced with none of the bitterness you sometimes get with lower-grade matcha. Whether I’m making a traditional cup or a latte, it consistently delivers a clean, energizing boost. You can tell it’s a high-quality product from the first sip, and it’s quickly become a staple in my daily routine

J
Jess Springhetti

I absolutely LOVE my dawn matcha! It is so smooth and earthy, I feel energized without overstimulated. Plus I have been making matcha for friends and they all love it too!

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Taylor Sutor

AMAZING. The best matcha I have ever tried, so smooth and refreshing. I will forever be a Dawn matcha girl.

R
Rebecca Furlano

Absolutely love this Matcha, such a rich color and tastes delicious. Will be purchasing again, and recommending to my patients.

N
Nicole

The best matcha I have ever tasted. I’m a matcha lover and have tried all the best brands in market, Kettl, Rocky’s, etc.

This exceeds every single one. I will be spreading the word and love for this truly wonderful product!

S
Sabrina McCluskey

I've never tasted match this smooth and good! Even the texture of it is like silk. Best matcha ever!

C
Cate Challgren

This is the first matcha I have tried at home and I absolutely LOVED it. The quality truly stands out in comparison to matcha I have had elsewhere. This is now an essential part of my morning!!